Jocelyn’s curiosity in healthy eating started after experiencing first-hand how her diet was affecting her health in her teenage years. As she continued to find out more about Nutrition to improve her health, she fell in love with the subject matter which eventually led her to pursue her Bachelors in Food Science & Human Nutrition.
Upon graduation, she worked as a Nutritionist where she encountered a substantial number of individuals with diet-related medical conditions and witnessed the consequences of these conditions. Thus, she felt a great need to play a role in helping people prevent these conditions by empowering people to adopt healthier eating habits.
Dr Chong Yeh WoeiCo-founder and Director
Dr Chong’s commitment to healthcare is readily observed in the myriad roles he has served as a medical professional. He sees it as his personal mission to improve healthcare management for Singapore’s ageing population, as well as advancing health technology and awareness for the next generation.
Dr Chong is realising his mission through co-founding CuraMaker with like-minded friend Wong Kien Haw. With his more than 30 years of expertise in Internal Medicine, Dr Chong provides counsel on the preventive health and wellness implementations integrated in CuraMaker’s metabolic analytics platform (MAP).
Beginning his healthcare journey at the National University of Singapore a public service commission scholarship, Dr Chong is currently appointed Senior Consultant Physician, Internal Medicine, at the Singapore Medical Specialist Centre. He has and continues to serve with the Singapore Medical Association (SMA), where he was President from 2009 to 2012, and is presently Chairperson of SMA’s Membership Committee. Dr Chong represents SMA, in the capacity of Chairman of Council, at the Confederation of Medical Associations in Asia and Oceania (CMAAO). He is also actively involved in the Singapore Medical Council (SMC) Continuing Medical Education (CME) Coordinating Committee, as well as the IDI-SMA Joint Committee.
With such a busy schedule, it might come as a surprise that Dr Chong is an unyielding advocate for a balanced lifestyle. As Vice Chairperson of SMA’s Wine Appreciation Chapter, he is happy to unwind over a good drink, and of course chat a little about the future of health innovation at the same time.
Siti Ruba’ahHead, Business Development
Siti’s passions is rooted at the intersection of affordable healthcare, mindset shift in health management and health-supporting digital tools.
In the 9years of on-the-ground experience in the healthcare services sector, Siti has crossed paths with and observed the healthcare management of clients and patients of diverse profiles. She believes that there needs to be a mindset shift in healthcare management, where individuals are empowered with easily accessible and affordable digital tools – so they can take charge of their own health and prevent the early onset of chronic diseases.
Siti also harnesses practical knowledge attained during her Graduate Diploma studies in Healthcare Management with Parkway College of Nursing and Allied Health, in her role as Head, Business Development at CuraMaker.
Being involved with in healthcare space for many years, one could have never guessed she also holds a law degree from the University of Hull, UK!
Wong Kien HawCo-founder and Director
Kien’s zest for the health, wellness and fitness industry is not limited to him just being an avid gym-goer.
In 2012, Kien self-funded the development of a low-GI, low sugar energy drink. This energy drink was formulated in Australia, and was certified low-GI by accredited testing laboratory in Singapore. In 2013, he launched this low-GI, low sugar energy drink (Gopher+) in Singapore as a healthier alternative to the then sugar-laden sports drinks available. You may have come across Gopher+ in selected gyms!
Kien observed the misconceptions varying demographics had about health management, and felt a sense of purpose in taking action to address this. Together with his like-minded friend, Dr Chong Yeh Woei, Kien co-founded CuraMaker with the goal of uncomplicating healthcare management by leveraging technology.
His more than 25 years of active involvement in finance and business started as a student of economics at the Monash University, Australia. Kien graduated with a Bachelor of Economics from Monash University, and went on to pursue his MBA at the University of Chicago, USA. In his early career, Kien assumed various roles in corporate banking, consulting, investment as well as equities research.
Kien lends his vast experience in venture investments, mergers and acquisitions, commercialising products and services across Asia, Australia and North America to the growth of CuraMaker.
Qixian LeeLead, Tech Development
Qixian’s penchant for technology and anything digital, guided his choices in work projects undertaken.
The buzz, dynamism and opportunities to innovate within start-ups and SMEs has and continues to appeal to this full-stack developer, who graduated from the Singapore Management University, with a Bachelors of Science Information Systems.
Qixian brings his collective knowledge and expertise in Agri-tech and MedTech to CuraMaker as Lead, Tech Development. He leads the technical development, implementation and operational management of CuraMaker’s digital tools.